Typography -What's in a Phrase?

Eighth grade Digital Arts has returned to the curriculum once again, and they started their semeter with a study of typography. We discussed why companies use different fonts and colors for their logos and brand names. They took a couple of quizzes to see how important color and style is in recognition of a logo. You can try your hand at it too (see links below). Then students were asked to illustrate a common phrase using typefaces and colors only (no images!) They chose a phrase that had visual opportunities to uniquely interpret it. The goal was to come up with an interpretation that explains the phrase, and adds a new level of meaning to it, or makes the audience think about it differently than when it is simply spoken.